Google India’s recent new commercial grabbed my attention. Google released a commercial on 13th November’13 titled ‘Google Search: Reunion’ which is to touch an emotional chord with its viewers not only in India but also in Pakistan.. This three and half minute advertisement is currently going viral and owes its strengthening views to the breathtaking emotional appeal, grossing upwards of 3 millions views.
The story of this commercial is: a woman in India reunites her grandfather with his childhood friend (who is now in Pakistan) following six decades of separation since the partition of India – with the help from Google search.
If we deeply look into this, we will find that it adds a human dimension to the otherwise routine search – almost suggesting that there are emotions to “googling” and friends to be found.
It’s story and executions are done in such a fantastic way from which anyone can be emotionally connected easily. The acting part, specially the character Yusuf was awesome. This commercial is basically reemphasizing connecting humanity and making tangible effects on lives. Another aspect tying the movie with the commercial is the tech giant’s attempt to shed the association with a certain age segment.
Thanks to Google and thanks to Ogilvy for presenting such a nice commercial.
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